IP2 Essay Example | Topics and Well Written Essays - 500 words - 2

IP2 - Essay Example It includes use of demographic methods (such as gender or age), socio-economics (such as income levels or social class) and geographic location (often using sophisticated zip code or postal systems). Psychological include using customer attitudes and perceptions, the lifestyles of customers and the types of benefits customers seek from products and brands and their consumption choices (Baines, Fill, and Page 232). Behavioral criteria involve use of behavioral constructs such as product usage, purchase, and ownership to segment consumer markets. With the increasing sophistication of laundry detergent buyers we shall segment our market into two: (1) low-income, playschool parents – who have children younger than four years old, who purchase their laundry detergents at supermarkets or convenience stores. The laundry detergent will be for washing children wear. (2) The second target market shares all attributes with (1) except in this case we will be targeting primary school parents, who have children between ages 5 – 9 years. Young parents are high users of laundry detergents because of the need to keep their children, who change clothes at least twice a day, clean. Though this market segment tends to be loyal to their brands, we are targeting the low-income parents who are much keener than their high-income counterparts to try out new offerings. Though we may have to put a low price on our products to satisfy the low-income market, we anticipate high volumes because this demographic group tends to have more children than the high income counterparts. Our target market (2) will also feed from target market (1) as the children grow and their parents become loyal to our brand. Our biggest competitor shall be Procter & Gamble’s Dreft and Ivory Snow. Dreft’s value proposition is that it â€Å"helps remove tough baby stains, pediatrician recommended and the first choice of mothers

Gutai as critique of the traditional concept of Modernism Research Paper

Gutai as critique of the traditional concept of Modernism - Research Paper Example This damage and destruction took place in the course of centuries and it was described as the beauty of decay. I believe this concept is valid in many people’s imaginations today and by looking into the artworks of the Gutai movements it becomes evident this technique expressed the true art. In the modern art world, it seems to be very difficult to understand the relationship between society and art. Gutai was one of the movements that took place in Japan after the post-war chaotic situation. This movement had specific intentions and purposes which is why it is the most important art movement of this time. This art movement has many characteristics which make it relevant in the media art today. ‘Electric Dress’ was a work by Tanaka which helps in examining and understanding the current media art in Japan (Berghuis 21). The work of Tanaka was remarkable and revolutionary which still holds importance. It was in 1945 after the World War II that the Japanese society h ad come under desperation and chaos. It was then when the artists tried to bring a revolutionary movement which would promote different art works and activities to make a new world. Yoshihara declared that the liberal position of the people was the most important thing which was conveyed through the medium of art. The liberal position of the people who were currently living in the desperation and chaotic time was focused because they believed that the freedom is the main source for human development. The art movement described the position of the people as free. Thus, the main idea behind this movement was to bring out the reality of the society and overcome the situation (Tiampo 84). Tanaka was an artist involved in the Gutai movement and she produced the ‘Electric Dress’ which was stage clothes. The concept was that she changed her clothes frequently during the performance and the colours of the dress were bright and blinking from the electric light bulbs. This showed the attractive beauty from the light bulbs which the human hand could not create. This was the time after which the stage performances became more attractive and pleasing to the audience’s view. Tanaka worked with bringing the newest technology to application by experimenting and using the electric media to promote her artistic work. Her work and skill leaves a huge impression on the Western arts and to the modern arts. However, despite such efforts, Tanaka did not receive appreciation by the Japanese art scene because of her highly skilful work for the newly started art movement. I believe that Tanaka’s efforts left a mark on the art world and even though it was later recognized and encouraged, initially it was seen as a threat to the traditional modernization. The Gutai movement had new and different ideas because all the members of the movement were young artists, who were raised under traditional values of religion and spiritual importance. These artists knew the artistic traditions of Japan but through this movement they decided to completely overrule the past attempts and approaches. Their vision towards this movement was rather different. They aimed to create a relationship between art, body, space and time. The Gutai movement was a revolutionary movement and it started in Japan almost ten years after the World War II had ended. The roots of the Gutai movement